With so many products on the market, all with their own clever marketing techniques, it can be hard for the average consumer to know what really does work, and what is just a load of hot air. Nausheen talks about what makes creams effective to the Financial Times.
Nausheen Qureshi is a skin care product formulation and skin care development consultant. She is a biochemist by training and helps private clients, whether start-ups or existing companies, with new product development.