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      <image:title>Home - About Nausheen</image:title>
      <image:caption>Nausheen is a highly-acclaimed biochemist and cosmetic scientist. Her groundbreaking products and expert advice are regularly featured in the press worldwide. Her modern approach to formulating is setting the scene for what the Beauty industry will look like in the next 50 years. She has formulated, designed, developed, sourced and manufactured for global brands for over 12 years.</image:caption>
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      <image:title>About Nausheen - NAUSHEEN QURESHI</image:title>
      <image:caption>“The Beauty industry is changing. Customers know their product inside-out and they want effective products made with a conscience. Using my expertise and a different way of formulating, I’m hoping to break the boundaries of what can be expected from skincare products in the market today. It’s extremely important to me to be ecologically aware and conscious of the life cycle of a product, from where it’s grown to how it is disposed of. This is at the centre of my product design.”</image:caption>
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      <image:title>Italiano Home - NAUSHEEN’S OWN BRAND… ELEQURA</image:title>
      <image:caption>Born out of her passionate belief that synthesised naturals can outperform many of today’s skincare heroes, Nausheen’s own formulations feature in her brand, Elequra. Find out more at elequra.com</image:caption>
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      <image:title>Italiano Home - Informazioni su Nausheen</image:title>
      <image:caption>Nausheen è un'acclamata biochimica e scienziata nel campo della cosmetica. I suoi prodotti innovativi e consulenza esperta sono regolarmente pubblicati sulla stampa in tutto il mondo. Il suo approccio moderno alla formulazione sta ponendo le basi per come apparirà l'industria della bellezza nei prossimi 50 anni. Da oltre 12 anni ha formulato, progettato, sviluppato, acquistato e prodotto per marchi globali.</image:caption>
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      <image:title>Informazioni su Nausheen - NAUSHEEN QURESHI</image:title>
      <image:caption>“L'industria della bellezza sta cambiando. I clienti conoscono a fondo il loro prodotto e desiderano prodotti efficaci realizzati con coscienza. Utilizzando la mia esperienza e un modo diverso di formulare, spero di rompere i confini di ciò che ci si può aspettare dai prodotti per la cura della pelle oggi sul mercato. È estremamente importante per me essere ecologicamente consapevole e consapevole del ciclo di vita di un prodotto, da dove è cresciuto a come viene smaltito. Questo è al centro del design del mio prodotto.”</image:caption>
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