Hailed by British Vogue as a beauty professional to watch


“The Beauty industry is changing. Customers know their product inside-out and they want effective products made with a conscience.

Using my expertise and a different way of formulating, I’m hoping to break the boundaries of what can be expected from skincare products in the market today.

It’s extremely important to me to be ecologically aware and conscious of the life cycle of a product, from where it’s grown to how it is disposed of. This is at the centre of my product design.”


Known for her creative formulations and ingredients, Nausheen is a sought-after skin care expert. She is the biochemist behind some of the most unique products in the Beauty world today.

Her profile and advice are regularly featured in British Vogue, Vogue India, Glamour, The Telegraph, The Daily Mail and many others.

She is the Founder and creator of the skincare brand Elequra. Nausheen holds her degree and training from world-renowned Imperial College London.