Hailed by British Vogue as a beauty professional to watch, biochemist Nausheen Qureshi employs all female scientists in her labs and the purest of African ingredients in her formulas


Known for her creative formulations and ingredients, Nausheen is a sought-after skin care expert. She is the biochemist behind some of the most unique products in the Beauty world today.

Her profile and advice are regularly featured in British Vogue, Vogue India, Glamour, The Telegraph, The Daily Mail and many others.

She is the Founder and creator of the skincare brand Elequra. Nausheen holds her degree and training from world-renowned Imperial College London.